:root{
    --bg:#0b0c0e; --bg-alt:#15171b; --charcoal:#15161a; --panel:#1c1e24; --panel-2:#262932;
    --ink:#f5f3ef; --grey:#aeb2bb; --soft:#868a93; --line:rgba(255,255,255,.12);
    --red:#c62f3c; --red-d:#8f1a24;
    --sans:"Inter",-apple-system,"Segoe UI",Roboto,Helvetica,Arial,sans-serif;
    --disp:"Archivo","Inter",system-ui,sans-serif;
  }
  *{box-sizing:border-box;margin:0;padding:0}
  html{scroll-behavior:smooth}
  body{font-family:var(--sans);color:var(--grey);background:var(--bg);line-height:1.62;font-size:18px;-webkit-font-smoothing:antialiased;overflow-x:hidden}
  h1,h2,h3,h4,.disp{font-family:var(--disp);letter-spacing:-.02em;line-height:1.06;color:var(--ink)}
  img{max-width:100%;display:block}
  a{color:inherit;text-decoration:none}
  .container{max-width:1180px;margin:0 auto;padding:0 clamp(20px,5vw,52px)}
  .eyebrow{font-family:var(--sans);font-weight:700;font-size:13.5px;letter-spacing:.14em;text-transform:uppercase;color:var(--red)}
  .eyebrow.light{color:#ffffff}
  .btn{display:inline-flex;align-items:center;gap:8px;font-family:var(--sans);font-weight:600;font-size:15px;padding:14px 26px;border-radius:6px;border:1.5px solid transparent;cursor:pointer;transition:.15s;white-space:nowrap}
  .btn-red{background:var(--red);color:#fff;border-color:var(--red)} .btn-red:hover{background:var(--red-d);border-color:var(--red-d)}
  .btn-ghost{background:transparent;color:#fff;border-color:rgba(255,255,255,.4)} .btn-ghost:hover{border-color:#fff;background:rgba(255,255,255,.08)}
  .btn-dark{background:var(--panel-2);color:#fff;border-color:rgba(255,255,255,.16)} .btn-dark:hover{background:#2e313c}
  .btn-white{background:#fff;color:var(--red);border-color:#fff} .btn-white:hover{background:#f2eaea}

  /* logo mark */
  .brand{display:flex;align-items:center;gap:12px;cursor:pointer}
  .brand img{width:46px;height:auto;flex:none;display:block}
  .brand .cA{fill:none;stroke:var(--ink);stroke-width:3.4}
  .brand .cB{fill:none;stroke:var(--red);stroke-width:3.4}
  .brand .wm{font-family:var(--disp);font-weight:900;font-size:22px;letter-spacing:-.02em;color:var(--ink);line-height:1}
  .brand .wm .i{color:var(--red)}
  .brand .wm .sub{display:block;font-family:var(--sans);font-weight:700;font-size:10px;letter-spacing:.28em;color:var(--soft);margin-top:1px}

  /* header */
  header.nav{position:sticky;top:0;z-index:60;background:rgba(11,12,14,.85);backdrop-filter:blur(8px);border-bottom:1px solid var(--line)}
  .nav-in{display:flex;align-items:center;gap:26px;height:76px;max-width:1220px}
  nav.main{display:flex;gap:24px;margin-left:auto}
  nav.main a{font-weight:500;font-size:16px;color:#cfd2d8;cursor:pointer;padding:4px 0;border-bottom:2px solid transparent}
  nav.main a:hover{color:var(--red)} nav.main a.nav-on{color:var(--red);border-color:var(--red)}
  .nav-toggle{display:none;background:none;border:none;cursor:pointer;padding:8px;margin-left:auto;flex:none}
  .nav-toggle span{display:block;width:22px;height:2px;background:var(--ink);margin:5px 0;transition:.2s}
  .nav-toggle.open span:nth-child(1){transform:translateY(7px) rotate(45deg)}
  .nav-toggle.open span:nth-child(2){opacity:0}
  .nav-toggle.open span:nth-child(3){transform:translateY(-7px) rotate(-45deg)}
  .mobile-nav{display:none;position:fixed;top:76px;left:0;right:0;bottom:0;background:var(--bg);z-index:59;padding:8px clamp(20px,5vw,52px) 30px;overflow-y:auto}
  .mobile-nav.show{display:block}
  .mobile-nav a{display:block;font-family:var(--disp);font-weight:600;font-size:22px;padding:16px 0;border-bottom:1px solid var(--line);color:var(--ink)}
  .mobile-nav a.nav-on{color:var(--red)}
  .mobile-nav .btn{margin-top:22px;width:100%;justify-content:center}
  @media(max-width:900px){nav.main{display:none}.nav-toggle{display:block}.header-cta{display:none}}

  /* pages */

  @keyframes fade{from{opacity:0;transform:translateY(6px)}to{opacity:1;transform:none}}
  section{padding:clamp(40px,6vw,68px) 0}
  .bone{background:var(--bg-alt)}
  .dark{background:var(--charcoal);color:#eceae6}
  .sec-head{max-width:730px;margin-bottom:28px}
  .sec-head.center{margin:0 auto 32px;text-align:center}
  .sec-head h2{font-size:clamp(28px,3.5vw,44px);font-weight:800;margin:12px 0 0}
  .sec-head p{color:var(--grey);font-size:19px;margin-top:14px}
  .dark .sec-head p{color:#b8bcc4}

  /* page hero (inner) */
  .phero{background:radial-gradient(900px 480px at 12% -10%,rgba(198,47,60,.22),transparent 60%),linear-gradient(150deg,#0c0d0f,#1b1e23);color:#fff;padding:56px 0 44px}
  .phero h1{font-size:clamp(32px,4.4vw,52px);font-weight:800;color:#fff;margin-top:14px}
  .phero p{color:#c7c9cf;font-size:19px;max-width:620px;margin-top:16px}

  /* home hero */
  .hero{background:radial-gradient(1100px 620px at 82% -10%,#23262e,transparent 60%),linear-gradient(180deg,#0b0c0e,#15161a);color:#f3f1ee;position:relative;overflow:hidden}
  .hero-in{display:grid;grid-template-columns:1.12fr .88fr;gap:48px;align-items:end;padding:52px 0 0}
  .hero-copy{padding-bottom:36px}
  .hero h1{color:#fff;font-weight:800;font-size:clamp(34px,4.7vw,62px)}
  .hero h1 .accent{color:#fff}
  .hero .lede{color:#d0d2d8;font-size:clamp(17px,1.7vw,20px);margin:22px 0 30px;max-width:540px}
  .hero-cta{display:flex;gap:14px;flex-wrap:wrap}
  .hero-portrait{position:relative;display:flex;align-items:flex-end;justify-content:center;min-height:min(420px,48vh)}
  .hero-portrait:before{content:"";position:absolute;bottom:-6%;left:50%;transform:translateX(-50%);width:130%;height:90%;background:radial-gradient(55% 55% at 50% 60%,rgba(198,47,60,.22),transparent 70%);z-index:1}
  .hero-frame{position:relative;z-index:2;width:100%;max-width:min(300px,80%);border-radius:18px;overflow:hidden;box-shadow:0 30px 70px rgba(0,0,0,.55);border:1px solid rgba(255,255,255,.08)}
  .hero-frame img{width:100%;height:auto;display:block}
  .hero-cap{position:absolute;left:0;right:0;bottom:0;padding:16px 18px 14px;background:linear-gradient(180deg,transparent,rgba(6,7,9,.82) 65%)}
  .hero-cap .nm{color:#fff;font-family:var(--disp);font-weight:800;font-size:15.5px}
  .hero-cap .role{color:#ccced4;font-size:12px;margin-top:2px;letter-spacing:.02em}
  .hero-proof{grid-column:1 / -1;display:grid;grid-template-columns:repeat(4,1fr);gap:1px;background:rgba(255,255,255,.1);margin-top:24px;border-top:1px solid rgba(255,255,255,.12)}
  .hp{background:linear-gradient(180deg,#0e0f11,#141519);padding:22px 18px 20px;text-align:center;border:none;cursor:pointer;transition:.15s;position:relative}
  .hp:hover{background:#1a1c22}
  .hp .n{font-family:var(--disp);font-weight:800;font-size:clamp(25px,3vw,37px);color:#fff;line-height:1}
  .hp .n .u{color:var(--red);font-size:.7em}
  .hp .t{font-size:14px;color:#b0b4bd;margin-top:8px}
  .hp .more{font-size:10.5px;letter-spacing:.08em;text-transform:uppercase;color:#8b8f98;margin-top:9px;display:flex;gap:5px;align-items:center;justify-content:center}
  .hp .more b{color:var(--red);font-weight:700}
  @media(max-width:900px){.hero-in{grid-template-columns:1fr}.hero-copy{padding-bottom:20px}.hero-portrait{min-height:320px}.hero-frame{max-width:240px}.hero-proof{grid-template-columns:1fr 1fr}}

  /* trust */
  .trust{border-top:1px solid var(--line);border-bottom:1px solid var(--line);background:var(--bg-alt)}
  .trust-in{display:flex;align-items:center;justify-content:center;gap:14px 18px;flex-wrap:wrap;padding:16px 0}
  .trust .lbl{font-size:12.5px;letter-spacing:.1em;text-transform:uppercase;color:var(--soft);font-weight:700;flex:none}
  .trust .d{font-family:var(--disp);font-weight:700;color:var(--ink);font-size:14.5px;white-space:nowrap;flex:none}
  .trust .dot{width:5px;height:5px;border-radius:50%;background:var(--red);flex:none}
  .trust .d-pair{display:inline-flex;align-items:center;gap:18px;flex:none}
  @media(max-width:640px){.trust-in{gap:10px 14px}.trust .d{font-size:13.5px}.trust .d-pair{gap:14px}}

  /* cards / services */
  .cards{display:grid;grid-template-columns:repeat(2,1fr);gap:20px}
  .card{display:block;position:relative;background:var(--panel);border:1px solid var(--line);border-radius:14px;padding:28px 26px 30px;transition:.18s}
  .card:hover{border-color:rgba(255,255,255,.28);box-shadow:0 18px 40px rgba(0,0,0,.45);transform:translateY(-2px)}
  .card:hover .go{color:var(--red);transform:translateX(2px)}
  .card .no{font-family:var(--disp);font-weight:800;color:var(--red);font-size:18px;letter-spacing:.04em}
  .card h3{font-size:26px;font-weight:700;margin:14px 0 0;padding-right:26px}
  .card p{color:var(--grey);font-size:16.5px}
  .card .go{position:absolute;right:26px;bottom:28px;color:var(--soft);font-size:20px;transition:.18s}
  @media(max-width:760px){.cards{grid-template-columns:1fr}}

  .svc{display:grid;grid-template-columns:64px 1fr;gap:24px;padding:34px 0;border-top:1px solid var(--line);scroll-margin-top:96px}
  .svc:first-child{border-top:none}
  .svc .sno{font-family:var(--disp);font-weight:900;font-size:30px;color:var(--red);line-height:1}
  .svc h3{font-size:26px;font-weight:800;margin-bottom:8px}
  .svc p{color:var(--grey);max-width:720px}
  .svc ul{list-style:none;margin:16px 0 0;display:grid;grid-template-columns:1fr 1fr;gap:8px 26px;max-width:760px}
  .svc li{position:relative;padding-left:22px;color:var(--grey);font-size:15.5px}
  .svc li:before{content:"";position:absolute;left:2px;top:9px;width:7px;height:7px;background:var(--red);border-radius:2px;transform:rotate(45deg)}
  .svc .out{margin-top:14px;font-weight:600;color:var(--ink)}
  @media(max-width:640px){.svc{grid-template-columns:1fr;gap:10px}.svc ul{grid-template-columns:1fr}}

  /* results cards */
  .results{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
  .rcard{background:var(--panel);color:#eceae6;border-radius:14px;padding:30px 26px;position:relative;overflow:hidden;border:1px solid var(--line)}
  .rcard .big{font-family:var(--disp);font-weight:900;font-size:46px;color:#fff;line-height:1;letter-spacing:-.03em}
  .rcard .big .u{color:var(--red);font-size:.55em}
  .rcard .who{font-size:14px;letter-spacing:.09em;text-transform:uppercase;color:#b9bdc5;margin:16px 0 6px;font-weight:700}
  .rcard .nm{font-family:var(--disp);font-weight:700;font-size:18px;color:#fff;margin-bottom:10px}
  .rcard p{font-size:15px;color:#c4c7ce}
  .rcard:after{content:"";position:absolute;left:0;top:0;bottom:0;width:4px;background:var(--red)}
  @media(max-width:860px){.results{grid-template-columns:1fr}}

  /* case (results page) */
  .case{border:1px solid var(--line);border-left:4px solid var(--red);border-radius:14px;padding:26px 30px;margin:18px 0;background:var(--panel)}
  .case .top{display:flex;align-items:baseline;justify-content:space-between;gap:16px;flex-wrap:wrap;border-bottom:1px solid var(--line);padding-bottom:14px;margin-bottom:14px}
  .case .who{font-size:13.5px;letter-spacing:.1em;text-transform:uppercase;color:var(--soft);font-weight:700}
  .case .nm{font-family:var(--disp);font-weight:800;font-size:22px;color:var(--ink);margin-top:3px}
  .case .big{font-family:var(--disp);font-weight:900;font-size:44px;color:var(--red);line-height:1;letter-spacing:-.03em}
  .case p{color:var(--grey);margin-bottom:8px}.case p b{color:var(--ink)}

  .numbers{display:grid;grid-template-columns:repeat(4,1fr);gap:1px;background:var(--line);border-radius:14px;overflow:hidden}
  .numbers .nn{background:var(--panel);padding:26px 18px;text-align:center}
  .numbers .v{font-family:var(--disp);font-weight:900;font-size:34px;color:var(--ink)}.numbers .v .u{color:var(--red);font-size:.6em}
  .numbers .l{font-size:14px;color:var(--grey);margin-top:6px}
  @media(max-width:760px){.numbers{grid-template-columns:1fr 1fr}}

  /* about */
  .about-in{display:grid;grid-template-columns:.82fr 1.18fr;gap:52px;align-items:start}
  .about-ph{border-radius:16px;overflow:hidden;background:var(--panel);box-shadow:0 24px 60px rgba(0,0,0,.45)}
  .about-ph img{width:100%;height:auto;display:block}
  .about-in p.body{color:var(--grey);font-size:18px;margin-top:16px}
  .badges{display:flex;gap:10px;flex-wrap:wrap;margin-top:22px}
  .badge{font-size:13.5px;font-weight:600;color:var(--grey);background:var(--panel);border:1px solid var(--line);border-radius:100px;padding:8px 14px}
  @media(max-width:820px){.about-in{grid-template-columns:1fr;gap:28px}.about-ph{max-width:360px}}

  .ee{display:grid;grid-template-columns:repeat(4,1fr);gap:18px}
  .ee .e{background:var(--panel);border:1px solid var(--line);border-radius:12px;padding:22px}
  .ee .e .k{font-family:var(--disp);font-weight:900;color:var(--red);font-size:14px;letter-spacing:.06em}
  .ee .e h4{font-size:18px;margin:8px 0 6px}.ee .e p{font-size:14.5px;color:var(--grey)}
  @media(max-width:820px){.ee{grid-template-columns:1fr 1fr}}@media(max-width:520px){.ee{grid-template-columns:1fr}}

  .vals{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
  .vals .v h4{font-size:20px;margin-bottom:6px}.vals .v p{color:var(--grey)}
  @media(max-width:760px){.vals{grid-template-columns:1fr}}

  /* impact band */
  .impact{background:var(--charcoal)}
  .impact-in{display:flex;align-items:center;justify-content:center;gap:56px;max-width:820px;margin:0 auto}
  .impact-copy{flex:1;min-width:0;max-width:460px}
  .impact .eyebrow{color:#ffffff}
  .impact h2{color:#fff;font-size:clamp(26px,3.2vw,40px);font-weight:800;margin-top:10px}
  .impact p{color:#d7dae0;margin-top:12px}
  .impact-photo{flex:none;width:250px;border-radius:16px;overflow:hidden;box-shadow:0 24px 60px rgba(0,0,0,.4)}
  .impact-photo img{width:100%;height:auto;display:block}
  @media(max-width:760px){.impact-in{flex-direction:column;gap:26px}.impact-copy{max-width:420px;text-align:center}.impact-photo{width:220px}}

  /* book / insights */
  .book-in{display:grid;grid-template-columns:.7fr 1.3fr;gap:48px;align-items:center}
  .book-cover{aspect-ratio:3/4;border-radius:10px;overflow:hidden;background:var(--panel);max-width:300px;box-shadow:0 20px 50px rgba(0,0,0,.4)}
  .book-cover img{width:100%;height:100%;object-fit:cover}
  .book h2{color:#fff;font-size:clamp(26px,3vw,38px);font-weight:800}
  .book p{color:#c7c9cf;margin-top:14px;max-width:540px}
  .signup{display:flex;gap:10px;margin-top:24px;max-width:470px;flex-wrap:wrap}
  .signup input{flex:1;min-width:210px;padding:14px 16px;border-radius:6px;border:1px solid rgba(255,255,255,.22);background:rgba(255,255,255,.06);color:#fff;font-family:var(--sans);font-size:15px}
  .signup input::placeholder{color:#9096a0}
  @media(max-width:820px){.book-in{grid-template-columns:1fr;gap:26px}.book-cover{max-width:220px}}
  .insights{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:8px}
  .icard{background:var(--panel);border:1px solid var(--line);border-radius:14px;padding:24px}
  .icard .tagi{font-size:12.5px;letter-spacing:.1em;text-transform:uppercase;color:var(--red);font-weight:700}
  .icard h3{font-size:20px;margin:10px 0 8px}.icard p{color:var(--grey);font-size:15px}
  .icard .soon{margin-top:14px;font-size:12px;color:var(--soft);font-weight:600;letter-spacing:.06em;text-transform:uppercase}
  @media(max-width:820px){.insights{grid-template-columns:1fr}}

  /* quote */
  .quote-in{max-width:880px;position:relative;padding-bottom:10px}
  .quote-in .mark{position:absolute;color:var(--red);font-size:150px;font-family:var(--disp);font-weight:900;line-height:1;opacity:.18;z-index:0;background:linear-gradient(180deg,var(--red),transparent 130%);-webkit-background-clip:text;background-clip:text;-webkit-text-fill-color:transparent}
  .quote-in .mark-open{top:-34px;left:-6px}
  .quote-in .mark-close{right:-6px;bottom:-6px}
  .quote-in blockquote{position:relative;z-index:1;font-family:var(--disp);font-weight:600;font-size:clamp(25px,3vw,37px);line-height:1.3;letter-spacing:-.01em;color:#f4f3f1}
  .quote-in .cite{position:relative;z-index:1;margin-top:24px;font-size:18px;color:#c9ccd2}.quote-in .cite b{color:#fff}

  /* cta band */
  .cta{background:var(--red);color:#fff}
  .cta-in{display:flex;align-items:center;justify-content:space-between;gap:30px;flex-wrap:wrap}
  .cta h2{color:#fff;font-size:clamp(26px,3.2vw,40px);font-weight:800;max-width:640px}
  .cta-actions{display:flex;flex-direction:column;align-items:center;gap:9px}
  .cta-alt{color:#fff;opacity:.82;font-size:14.5px;text-decoration:underline;text-underline-offset:2px}
  .cta-alt:hover{opacity:1}

  /* hero secondary email line */
  .hero-alt{display:inline-block;margin-top:16px;font-size:13.5px;color:#c7c9cf;text-decoration:underline;text-underline-offset:2px}
  .hero-alt:hover{color:#fff}

  /* contact */
  .contact-grid{display:grid;grid-template-columns:1fr 1fr;gap:40px;align-items:start}
  .cinfo .row{display:flex;gap:14px;align-items:flex-start;padding:18px 0;border-top:1px solid var(--line)}
  .cinfo .row:first-child{border-top:none}
  .cinfo .ico{width:42px;height:42px;border-radius:10px;background:rgba(198,47,60,.14);color:var(--red);display:grid;place-items:center;font-weight:800;font-family:var(--disp);flex:none}
  .cinfo .k{font-size:13.5px;letter-spacing:.09em;text-transform:uppercase;color:var(--soft);font-weight:700}
  .cinfo .val{font-size:18px;font-weight:600;color:var(--ink)}
  .cform{background:var(--panel);border:1px solid var(--line);border-radius:16px;padding:24px}
  .cform label{font-size:13px;font-weight:600;color:var(--grey);display:block;margin:14px 0 5px}
  .cform input,.cform textarea{width:100%;padding:13px 14px;border:1px solid var(--line);border-radius:8px;font-family:var(--sans);font-size:15px;background:var(--panel-2);color:var(--ink)}
  .cform input::placeholder,.cform textarea::placeholder{color:var(--soft)}
  .cform textarea{min-height:110px;resize:vertical}
  @media(max-width:820px){.contact-grid{grid-template-columns:1fr;gap:26px}}

  /* footer */
  footer{background:var(--charcoal);color:#a9adb5;padding:44px 0 26px}
  .foot-top{display:flex;justify-content:space-between;gap:30px;flex-wrap:wrap;padding-bottom:24px;border-bottom:1px solid rgba(255,255,255,.1)}
  footer .brand .cA{stroke:#fff} footer .brand .wm{color:#fff} footer .brand .wm .sub{color:#8a8f98}
  .foot-links{display:flex;gap:24px;flex-wrap:wrap}
  .foot-links a{color:#b6bac1;font-size:16px;cursor:pointer}.foot-links a:hover{color:#fff}
  .foot-bot{display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap;margin-top:18px;font-size:14.5px;color:#9196a0}
  .foot-bot a{color:#c3c7ce}

  /* modal */
  .modal{position:fixed;inset:0;z-index:100;background:rgba(0,0,0,.72);backdrop-filter:blur(3px);display:none;align-items:center;justify-content:center;padding:24px}
  .modal.show{display:flex;animation:fade .2s ease}
  .modal-box{background:var(--panel);border:1px solid var(--line);border-radius:16px;max-width:480px;width:100%;padding:30px 30px 28px;position:relative;box-shadow:0 30px 80px rgba(0,0,0,.55)}
  .modal-x{position:absolute;top:14px;right:16px;background:none;border:none;font-size:26px;line-height:1;color:var(--soft);cursor:pointer}
  .modal-x:hover{color:var(--ink)}
  .modal .mstat{font-family:var(--disp);font-weight:900;font-size:52px;color:var(--red);line-height:1;letter-spacing:-.03em}
  .modal .mwho{font-size:12.5px;letter-spacing:.1em;text-transform:uppercase;color:var(--soft);font-weight:700;margin:10px 0 4px}
  .modal .mtitle{font-family:var(--disp);font-weight:800;font-size:22px;margin-bottom:10px}
  .modal .mbody{color:var(--grey);font-size:16px}
  /* Who I Serve strip */
  .whoiserve{padding:36px 0;border-bottom:1px solid var(--line)}
  .whoiserve .sec-head{margin-bottom:16px}
  .who-pills{display:flex;gap:10px;flex-wrap:wrap}
  .who-pills .badge{background:var(--bg-alt)}

  /* FAQ accordion */
  .faq{max-width:820px}
  .faq details{border-bottom:1px solid var(--line);padding:18px 0}
  .faq summary{cursor:pointer;list-style:none;font-family:var(--disp);font-weight:700;font-size:17px;color:var(--ink);display:flex;justify-content:space-between;align-items:center;gap:16px}
  .faq summary::-webkit-details-marker{display:none}
  .faq summary::after{content:"+";font-size:22px;color:var(--red);flex:none;font-weight:600}
  .faq details[open] summary::after{content:"\2212"}
  .faq p{margin-top:12px;color:var(--grey);font-size:15.5px;line-height:1.6}